Whose failure it was, exactly, is a thornier question. To say DashCon was a failure is a simple fact. It taught us how difficult it is to translate the social media experience into the real world, and that sometimes, even with the best intentions, what happens online should just stay there. It was a legendary failure, plagued by low attendance and mismanagement, summed up in one iconic image of a single, sad child’s ball pit on a hotel convention room floor.įor all its (somewhat hilarious) failures, DashCon immediately became a core parable of our social media lore. The idea was similar to the already-popular VidCon, which focuses on YouTube celebrities, or any number of fan conventions around the world that have been going strong for decades.ĭashCon would not reach such great heights. The result was DashCon, an attempt to bring together Tumblr users from different interests and fandoms for a single event. However, in 2014, its denizens learned a hard lesson when some forward-thinking users thought to gather this amorphous mass of creativity and recreate it in real life.
#FACEBOOK TAKE A BREAK FOR TUMBLR MOVIE#
Years of Tumblr discourse have helped shape current structures of entertainment fandoms, social justice language, queer subcultures and all manner of special interests one might see at a comic book convention or Marvel movie premiere. It was – and still is – hailed as a crucible of nerd-dom, where young people gather to trade memes, pop culture observations, poems, musings, fan fiction, art, and absurdist jokes to satisfy even the most niche communities. Though the blogging platform is still active, Tumblr’s unquestionable heyday passed in the mid-2010s. As their rheumy gazes search the distant past, they’ll recall another titan of that lawless age. When the first generations of social media natives are old and gray, they will bounce their grandchildren on their knee and tell them about the old days when Facebook was just for college kids and Twitter wasn’t a place for world-altering political discourse.
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